Frugi organic cotton clothes for children, has been voted one of the top UK's childrenswear brands for the last three years by independent retailers. Here is why! Organic cotton is softer on skin and because there are no nasty chemicals it's eczema friendly. Flat seamed babygrows and bodies mean no scratchy seams to irritate skin. Jersey lined waistbands for extra comfort and no pinching. All clothes are designed with love and care in Cornwall. Fun for kids, practical for parents. Colourful with lovely detailing. They use strong long lasting organic fabrics and materials. And its all road tested ready for any adventure!