Lulujo is a Canadian company, founded in 2008 by Dawn Pottier, she was inspired by a product she made for her newborn while on maternity leave. With great confidence in the belief “If I need this product, other mums will, too”, the brand, fondly named after her two children, and has grown over the past decade to worldwide distribution and a core product line of everyday essentials now focused on muslin swaddles, blankets, and gifts.